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Although passing HHFKA took more than a decade of tremendous and focused effort, it was not enough to pass a national law to update and strengthen school nutrition. Advocates needed to mount a coordinated effort to protect the standards from being weakened in subsequent years by Congress. You can retire and achieve what you wanted to achieve. But the next 5 years are almost harder than the previous 10 in fighting back and in implementation. The speed of the rulemaking was unusual. Many diverse organizations supported the adoption of the updated school food regulations.

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A majority of comments to USDA of the comments on the meal standards and of the comments on competitive foods were submitted by organizations based on the model NANA comment. The first major pushback to implementing HHFKA came in after the proposed school meal regulations were published.

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The American Frozen Food Institute lobbied to credit a half serving of tomato paste as a full serving of vegetables. In response to that lobbying, Congress required, through a policy rider added to the fiscal year Agriculture Appropriations Act, that USDA allow tomato paste to be overcredited and also prevented USDA from adopting limits on french fries or other starchy vegetables.

Another effort to weaken school nutrition came in , pushed in part by the Schwan Food Company the largest provider of school pizza and the School Nutrition Association. They opposed the whole grain—rich requirement and sodium reduction targets for school meals. Advocates used strategic research and other tactics to counter opposition to the school nutrition standards. Advocates countered arguments that the updated school nutrition standards were an overreach by the federal government, arguing that the regulations were a responsible use of taxpayer dollars, ensuring that a national nutrition program serves nutritious food.

Advocates reminded policymakers that school foods had long been a bipartisan issue and that the updated meal standards process began under the Bush Administration. Allies also worked collaboratively with supportive companies to make the case that national regulations were easier and less expensive for the food industry.

School Meal Nutrition Standards — Child Nutrition

The food industry is not monolithic. Advocates may find sympathetic companies to partner with even if other companies or influential trade associations are not supportive.

  1. Child Nutrition | Henry County School District;
  2. City of Gold;
  3. Key Findings.
  4. Final Rule: Nutrition Standards in the National School Lunch and School Breakfast Programs.
  5. School Nutrition Regulations and Standards.
  6. Summer Nutrition Program Social Impact Analysis | Center for Best Practices!
  7. Procurement Q and A for the New Meal Pattern.

While public health organizations typically have different motives than industry, the 2 groups can often still find ways to work together on common goals, and over time, public policy can drive changes to products that benefit both public health and the marketplace. For example, as schools demand more whole-grain and lower-sodium products, the food industry is developing and profiting from a greater variety of healthy and delicious products. Prior to the mids, getting unhealthy food out of school was enormously controversial.

Advocates faced opposition by many school officials, food and beverage companies, conservative politicians, and others. Eventually, after years of work, even the beverage industry and many food companies came around to support a robust national school food policy. If it was easy it would have been done years ago. The transformation was well worth the years of efforts. I was eating Pizza Hut pizza, fruit punch, and Funyuns. Today, my kids are eating star fruit, whole-grain macaroni and cheese with low-fat cheese, baby carrots, and low-fat milk, in the same cafeteria.

Major wins for public health are often a result of untold stories. This story, which we have sought to tell thus far, is far from over. Although healthy school foods are now well supported by the public and much of industry, it is equally true that the issue is more partisan in tone than before the reforms. Since Congress did not pass a CNR bill and the opposition from conservative politicians and some industry groups continues, it is unclear the degree to which attacks will be mounted in the coming years.

National School Lunch Webinar January 2019

Advocates may need to use many of the successful advocacy tactics described in this case study to counter the ongoing opposition and to protect the continued and critical progress on healthy school foods. They thank Jamie Chriqui, Arianne Corbett, Tracy Fox, Deanna Hoelschler, Megan Lott, and Sophie Milam for serving on the project advisory committee, providing valuable input on whom to interview, the interview questions, and the manuscript.

The Healthy, Hunger-Free Kids Act of 2010

They also thank Laura MacCleery for her thoughtful review of the manuscript and the many advocates, government employees, and industry representatives who shared their insights on school foods policy and strategy to inform the writing of this case study. You may be trying to access this site from a secured browser on the server.

Please enable scripts and reload this page. Wolters Kluwer Health may email you for journal alerts and information, but is committed to maintaining your privacy and will not share your personal information without your express consent. For more information, please refer to our Privacy Policy. Subscribe to eTOC. Advanced Search. Toggle navigation. Subscribe Register Login. Your Name: optional. Your Email:.

Colleague's Email:. Separate multiple e-mails with a ;. Thought you might appreciate this item s I saw at Nutrition Today. Send a copy to your email. Some error has occurred while processing your request. Please try after some time. The authors have no conflicts of interest to disclose. Back to Top Article Outline. TABLE 1. US Department of Agriculture. School Meal Certification Data. Accessed September Cited Here Foods and beverages offered in US public secondary schools through the National School Lunch Program from — early evidence of improved nutrition and reduced disparities. Prev Med. PubMed CrossRef.

The National School Lunch Program. US Census Bureau. The School Breakfast Program. Department of Agriculture. School Nutrition Dietary Assessment Study.

Fed Reg. January 29, ;— Bridging the Gap. Chicago, IL: Bridging the Gap; Center for Science in the Public Interest. State School Foods Report Card Alliance for a Healthier Generation. Healthy Schools Program. Institute of Medicine. Making It Happen! School Nutrition Success Stories. Nutrition services and foods and beverages available at school: results from the School Health Policies and Programs Study J Sch Health. Dietary Guidelines for Americans, Mission: Readiness.

Too Fat to Fight. Washington, DC: Mission: Readiness; Child Nutrition Initiative. National Child Nutrition Survey. However, because of lower-than-expected food inflation, the revised estimates in projected that the increase would not expire until September 30, —4 years longer than Congress had initially expected.

In August , Congress voted to let the ARRA SNAP increase expire closer to the originally intended date, moving the date up by 3 years to March 31, , to partially pay for legislation that prevented states from cutting Medicaid and teacher salaries due to state budget shortfalls. Jalonick MC. Pizza is a vegetable? Congress says yes. Martin A. Inside the powerful lobby fighting for your right to eat pizza. Bloomberg, March 3, Confessore N. How school lunch became the latest political battleground. New York Times Magazine October 7, Impact of the new U.

Department of Agriculture school meal standards on food selection, consumption, and waste. Am J Prev Med. New school meal regulations increase fruit consumption and do not increase total plate waste. Child Obes. The Massachusetts regulations are intended to ensure that students are offered nutritious food and beverage choices that will enhance learning, contribute to healthy growth and development, and cultivate lifelong healthy eating behaviors.

National School Lunch Program. Active Fundraising Ideas. Alliance for a Healthier Generation's healthy fundraising presentation for ideas about how schools can raise funds in a healthy way. A PowerPoint presentation. CDC: Competitive foods in schools. Dietary Guidelines for Americans This site links to the DRI tables for nutrients, an essential reference for nutrition professionals. Audience-specific resources including brochures, fact sheets, FAQs, school lessons and templates to help make changes to school meals. Healthy, Hunger-Free Kids Act.

It involved approximately 65 individuals from across the nation.